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近年来,国内综艺娱乐节目之间的市场竞争日趋激烈。为了获取更为优越的市场地位,提升节目的传播效果,以受众的需求角度进行节目的创新被越来越多的电视工作者认可。特别是随着传媒技术的革新和发展以及大量国外的优秀综艺节目的涌入,电视综艺节目受众对国内电视综艺节目的收视需求也在不断地提升,这对电视综艺节目的制作和发展提出了更高的要求。
In recent years, there has been an increasingly fierce market competition among domestic variety entertainment programs. In order to obtain a more superior market position and enhance the dissemination of programs, more and more television workers have been accredited for program innovation in the perspective of audience’s demand. Especially with the media technology innovation and development as well as the influx of a large number of outstanding foreign variety shows, the audience of television variety shows on the domestic TV variety shows demand is also constantly improving, which the production of television variety shows and development higher requirement.