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编者按:虽然类型动画的概念在中国一直没有特别清晰的界定,也没有形成规模化的类型动画种类,但类型化是思考中国动画走向的一个不可回避的问题。因为类型动画根据目标观众的兴趣和需求来定位其创作方向,将动画市场细分、扩大,是动画产业化与市场化所要求的。本刊就类型动画各个层面的问题进行了分析和思考,诸如“动画类型概念是如何思考和界定的?中国动画类型倾向不明显的原因是什么?当前有没有什么类型较突出?中国动画有哪一类题材或是类型值得开发?”等。不仅对国内类型动画现状进行全面考察,并且探讨了成熟的国外类型动画的发展状况。
Editor’s note: Although the concept of type animation has not been particularly clearly defined in China, nor has it formed the type of large-scale animation, it is an unavoidable problem to think about the direction of Chinese animation. Because the type animation locates its creation direction according to the interest and demand of the target audience, the animation market is subdivided and expanded, which is required by the industrialization and marketization of the animation. This issue of type animation at all levels of issues were analyzed and reflections, such as “animation type concept is how to think and define? Chinese animation type is not obvious because of what? What are the current types of prominent? Chinese animation What kind of theme or type is worth developing? ”And so on. Not only a comprehensive survey of the current situation of domestic types of animation, and explored the development of mature foreign type animation.