论文部分内容阅读
客商精神是从客家文化中衍生出来的经商价值理念,诚信、行善、团结、创新等是客商始终贯彻的伦理道德和价值取向,也是客商经营企业习得相适应经营能力的关键所在。经营百年不倒的张裕公司,正是传承了其创办人著名客商张弼士所秉承的客商价值观,并且将此文化价值观作为企业经商之道的基本动力,长期坚持并形成了强大的核心竞争力,从而成功打造了“百年张裕、传奇品质”的品牌形象,实现了企业可持续发展。在现代商业社会,需要坚持并传承客商经营价值观,严守商业伦理道德作为不变的法则,只有这样,企业才能够可持续发展并且日益强大。
The spirit of merchant is the concept of business value derived from Hakka culture. Integrity, good deeds, unity and innovation are the ethical and value orientations always pursued by merchants. It is also the key point for merchants to learn from and adapt to their operation ability. Changyu Company, which has been operating for a hundred years, inherits the values of merchants inherited from its founder, famous guest Cheong Fatt Chee, and regards this cultural values as the basic motive force for the business conduct of enterprises. It has persistently formed and formed a strong core competitiveness so that Successfully created a “hundred years Changyu, legendary quality ” brand image, to achieve sustainable development of enterprises. In modern business society, we need to uphold and inherit the management values of merchants and strictly abide by business ethics as the same principle. Only in this way can enterprises develop sustainably and become stronger and stronger.