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什么是电视专业人才,作为现代传媒工具的电视,其基本管理原则是什么,怎样优化组合结构,使等量的电视人才实现最大或最满意效果,是本文探讨的主要问题。
What are TV professionals, TV as a modern media tool, what are the basic management principles and how to optimize the portfolio structure to achieve the maximum or the most satisfactory effect for the same amount of TV talent? This is the main issue discussed in this paper.