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随着出版市场竞争的日益加剧,选题策划的作用正越来越受到重视。相对于图书行业,期刊对选题策划的重视与研究还比较薄弱。从期刊选题策划的实践出发,提出了期刊选题策划“用慧眼、使妙手、显神功”的三步法,并归纳出了非常具有操作性的操作公式:发现题材闪光点+提炼素材闪光点+升华主题闪光点=期刊选题策划。
With the increasing competition in the publishing market, the role of the topic selection planning is getting more and more attention. Relative to the book industry, periodicals focus on topic planning and research is still relatively weak. Based on the practice of periodical planning, this paper proposes a three-step method of selecting topics for periodicals, using the method of discerning, making masters, and demonstrating supernatural powers, and sums up the very manipulative formula of operation: finding the highlight of the subject + refining Material flash points + sublimation theme flash point = journal topics planning.