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对于广告主来说,去年年底的BT网站整顿事件是个明显的讯号,视频网站的发展终于到了大洗牌的时候,新的商业模式和营销模式谁主沉浮将见分晓。2008年12月28日,筹备已久的中国网络电视台(CNTV)悄然上线。在之前一个月的一次主题为“新媒体营销”的论坛上,央视网副总经理夏晓晖提前为CNTV预热,提出的口号是:“为广告主提供一个更具国家媒体气质的媒体、一个更加安全和纯净的网络平台。”
For advertisers, the BT site last year, the rectification incident is a clear signal, the development of video sites finally reached a major reshuffle, the new business model and marketing model who will see the ups and downs. On December 28, 2008, CNTV, a well-established network, was quietly on the line. In the forum a month prior to the theme of “New Media Marketing,” Xia Xiahui, deputy general manager of CCTV, preheated CNTV and put forward the slogan: “to provide advertisers with a media that is more national media A more secure and pure web platform. ”