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企业喜欢起洋名源于消费者对某些产品不信任,企业自己也觉得国外产品比自己的好。自主品牌在国际上的地位与我国“世界第二大”的地位极不相称,亟须打造更多有国际影响力的民族品牌。
Firms like to fame from consumers for some products do not trust, companies themselves feel that foreign products better than their own. The status of independent brands in the international arena is disproportionate to China’s status as “the world’s second largest” and it is imperative to create more national brands with international influence.