论文部分内容阅读
2012年电信运营商与OTT在管道、平台、内容与应用层面展开全面竞争的同时,也不断尝试和开展新的业务合作。管道层面竞合措施纷纷出台通信是电信运营商的根本,现在却面临OTT最为严峻的挑战。OVUM预计OTT将导致运营商2016年短信收入减少540亿美元,2020年语音收入减少4790亿美元。为应对挑战,主导运营商力推自有即时通信APP,同时也不排除与OTT合作;而非主导运营商则以合作为主,且合作方式多为数据套餐。
In 2012, while telecom operators and OTT are fully competitive in pipelines, platforms, content and applications, they are constantly trying out new business cooperation. Pipeline competition measures have been introduced Communication is the fundamental telecom operators, but now it faces the most harsh OTT challenges. OVUM expects OTT will result in a decrease of $ 54 billion in SMS revenue for operators in 2016 and $ 479 billion in voice revenue in 2020. To cope with the challenges, leading operators push their own instant messaging APP, but also does not rule out cooperation with OTT; non-dominant operators are mainly based on cooperation, and cooperation is mostly data packages.