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新媒体崛起改变了人们的思想观念与生活方法,给大学生思想政治教育带来机遇与挑战,需要从理念更新、队伍建设、文化建设与教育手段等方面进行变革,寻找出一条在新媒体环境下有效的思想政治教育途径。
The rise of new media has changed people’s thinking and way of life, bringing opportunities and challenges to the ideological and political education of college students. They need to make changes from the aspects of concept updating, team building, cultural construction and educational means to find out a new media environment Effective Means of Ideological and Political Education.