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互联时代众多市场主体之间联系的复杂性更凸显了平台的重要。以移动通讯生态系统为例,从制造商到运营商,再到系统开发商的平台化道路,这正是互联经济时代,话语权向平台企业转移的最好例子。以苹果、谷歌为代表的平台企业,掌握着内容应用和操作系统的重要资源,它们以新的方式把制造企业和消费者联系在一起,它们既是两者之间的纽带,也在不断加深传统制造企业与消费者之间的隔膜。无论是苹果的封
The complexity of the linkages between many market players in the Internet era highlights the importance of the platform. Take the mobile communication ecosystem as an example, from manufacturers to operators and then to the system developer’s platform. This is the best example of the transfer of discourse power to platform enterprises in the era of interconnected economy. Platform companies represented by Apple and Google hold significant resources for content applications and operating systems. They bring manufacturing companies and consumers together in new ways. They are both a link between the two and a growing tradition Membrane between manufacturing enterprise and consumer. Whether Apple’s seal