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报载,广东惠州传出一条大新闻,近年走势强劲的国有企业TCL电子集团,兼并改组了英籍老板的一家跨国公司——香港老牌彩电企业陆氏实业公司,用国有彩电品牌取代了外资的进口品牌。 香港陆氏实业是一家上市公司,是较早涉足大陆彩电市场的企业,其品牌“佳丽彩”八十年代初在内地销售,后在深圳建了一个以外销为主的生产、科研基础。然而,时隔十来年,这家“洋”彩电的老字号却被国内彩电市场的黑马——“TCL王
The newspaper reported that in Huizhou, Guangdong, there was a big news. TCL Electronics Group, a state-owned company with strong tendency in recent years, merged and reorganized a multinational company with the British boss, Lu’s old color TV company, Lu’s Industrial Company, replacing the foreign capital with the state-owned TV brand. Import brand. Hong Kong Lushi Industrial is a listed company. It was an early company involved in the color TV market in mainland China. Its brand “Jia Cai Cai” was sold in the early 1980s and then built a base for production and research in Shenzhen. However, after ten years, the old name of this “Yang” color TV has been the dark horse of the domestic color TV market - "TCL King