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研发与生产、品牌与营销、企业文化、诚信建设、社会责任是企业竞争力的五个主要方面,加强这五个方面的建设是企业应对各种经营风险,提高竞争能力的重要手段。在每年举行的“中国纺织服装企业竞争力500强测评活动”中,许多入围的纺织服装企业在这几个方面都表现得非常出色,并且有着自己独到的经验。上几期,“中国纺织服装企业竞争力500强测评系列报道”分别就研发与生产、品牌与营销、企业文化等方面进行了综合分析,并且选取入围500强优秀企业的成功案例进行分析,希望能给其他企业提供借鉴。本期,我们关注的是诚信建设与纺织服装企业的竞争力。
R & D and production, brand and marketing, corporate culture, integrity construction and social responsibility are the five major aspects of the competitiveness of enterprises. Strengthening these five aspects is an important means for enterprises to deal with various operational risks and enhance their competitiveness. In the annual “China Textile and Apparel Enterprises Competitiveness 500”, many shortlisted textile and garment enterprises in these areas have performed very well, and has its own unique experience. On several occasions, “China Top 500 Competitiveness of Textile and Apparel Enterprises Report Series” conducted a comprehensive analysis of R & D and production, brand and marketing, and corporate culture respectively, and selected the successful cases of short-listed 500 excellent enterprises for analysis , Hoping to provide reference for other companies. This issue, we are concerned about the credibility of the construction and competitiveness of textile and garment enterprises.