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从2002年初国内三大门户网站的第一份财务报表开始,节节上升的收入和毛利率、不断飘红的纳斯达克股价、纷纷扰扰的世界杯网站利益之争和意料之外的263宣布邮箱全面收费等事件,似乎都在预示了2002年的主题:盈利。然而,在“盈利”这一沉甸甸的任务中,短信以无可争议的重量,占据了最显著的位置,成为网站盈利之路上,最炫丽的一抹艳红。
Starting from the first financial statements of the three major domestic portals in early 2002, the steadily rising revenue and gross margin, the ever-raging Nasdaq share price, the controversial World Cup website interest dispute and the unanticipated announcement of 263 mailboxes Full charges and other incidents seem to indicate the theme of 2002: profitability. However, in the heavy task of “profitability,” SMS occupies the most prominent position with undisputed weight and becomes the most dazzling brilliance on the road to profitability.