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据中国玩具协会(电话:010-66053388)介绍,中国玩具市场蕴藏着巨大的发展商机。以0-14岁儿童均消费玩具额为例,在中国这一数字仅为9美元左右,而在美国和欧洲,这一数字分别为380美元和260美元,亚洲的平均水平则为15美元,这种差距显而易见。可以预见,随着中国经济的发展和大量成人加入到玩具消费行列,中国人对玩具的消费额将不断上升。目前,全球知名的玩具厂商都在加大其在中国市场的投入,以培育长期稳定的消费群。中国已成为全球最大的玩具生产国,但在消费
According to the China Toy Association (Tel: 010-66053388) introduced, China’s toy market holds a huge business development opportunities. Taking the average amount of toys for children aged 0-14 years as an example, the figure in China is only about 9 U.S. dollars, whereas in the United States and Europe this figure is 380 U.S. dollars and 260 U.S. dollars respectively, while the average in Asia is 15 U.S. dollars. This gap is obvious. It is foreseeable that as China’s economy develops and a large number of adults join the ranks of toy consumers, Chinese spending on toys will continue to rise. At present, the world’s leading toy manufacturers are increasing their investment in the Chinese market in order to cultivate long-term stable consumer base. China has become the world’s largest toy producer, but in consumption