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平面设计在现代社会中已经日趋广泛地应用在人们的日常生活中,它已经不仅仅是一种单一行业服务,逐渐拥有了庞大的受众群体。平面设计的质量与受众的心理效应和审美需求之间存在着密切的关系。此外,一个优秀的平面设计作品应该参与体现民族传统文化内涵,建立起现代设计理念与民族传统文化之间的联系。因此,将心理效应与传统文化效应相结合才能促进平面设计水平的得到更好得提升。基于此,笔者试在文章中对平面设计中的心理效应和传统文化效应进行概括,进而论述在平面设计中心理效应与传统文化效应的有效融合,旨在促进平面设计水平的提升,为广大同行提供一定的参考、借鉴。
Graphic design in the modern society has been increasingly widely used in people’s daily lives, it has more than just a single industry service, and gradually have a huge audience. There is a close relationship between the quality of graphic design and the audience’s psychological effects and aesthetic needs. In addition, a good graphic design work should be involved in reflecting the traditional ethnic culture, the establishment of the relationship between the concept of modern design and national traditional culture. Therefore, the combination of psychological effects and traditional cultural effects can promote the improvement of graphic design level. Based on this, the author attempts to summarize the psychological effects and traditional cultural effects in graphic design in the article, and then discusses the effective integration of psychological effects and traditional cultural effects in graphic design, in order to promote the level of graphic design for the majority of colleagues Provide some reference and reference.