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文化是民族的根基,也是推动社会发展的动力。新媒体时代的到来,使文化传播环境、传播方式都发生了改变。文章从新媒体给文化传播带来的影响入手,提出了新媒体语境下文化传播方式创新对策。
Culture is the foundation of the nation and also the driving force for social development. The advent of the new media era has brought about changes in the environment of cultural transmission and modes of communication. Starting with the impact of new media on cultural transmission, the article puts forward some countermeasures to innovate the cultural transmission modes in the context of new media.