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对广告主来说,一波完整的广告投放需要考虑的因素有许多,选择的投放平台是否合适、广告投放形式是否有效、触达目标受众是否精准、投入产出是否达标,这些都是评判营销效果的重要指标。立邦墙面漆作为很早进入中国市场的老牌涂料品牌,多年来一直保持行业领先。2013年,立邦推出了全新的墙面刷新服务,而在竞争对手多乐士也推出同类型服务家易涂的档期,立邦品牌携手百视通,在IPTV上开展了一系列的广告投放,力求能够获得更好的传播效果。单一的广告投放模式早已无法满足广告主日益复杂的
For advertisers, a complete set of advertising need to consider many factors, the choice of delivery platform is appropriate, advertising is valid form, reach the target audience is accurate, input and output are compliance, these are the evaluation of marketing Effect of the important indicators. Nippon wall paint as an early access to the Chinese market, the old paint brand, over the years has maintained the industry leader. In 2013, Nippon Launched a new wall refresh service, and rival Dulux launched the same type of service provider easy to paint the schedule, Nippon brand join BesTV, in IPTV launched a series of ads, and strive to be able to obtain Better communication effect. A single ad serving model has long been unable to meet the increasingly complex advertisers