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随着市场经济的快速发展,不同品牌服装企业之间的竞争越来越激烈,服装企业也更加重视对服装品牌的广告宣传。服装企业通过对服装品牌的传播,来传达服装品牌的文化价值,以树立服装企业的良好形象。服装广告主要是通过一些杂志、影视媒体等广告载体来传播服装品牌的特色,从而提高服装企业的市场竞争力,为企业创造更多的经济效益。本文主要从服装品牌的基本知识、平面广告设计中服装品牌传播存在的问题及解决对策这三个方面来详细介绍关于平面广告设计中服装品牌的相关知识,从而提高服装
With the rapid development of market economy, the competition among different brands of garment enterprises is more and more fierce. Apparel enterprises pay more attention to the advertisement of apparel brands. Apparel companies through the dissemination of clothing brand, to convey the cultural value of clothing brand in order to establish a good image of garment enterprises. Apparel advertising is mainly through some magazines, film and television and other advertising carriers to spread the characteristics of clothing brands, thereby enhancing the competitiveness of garment enterprises in the market for enterprises to create more economic benefits. This article mainly introduces the basic knowledge about the clothing brand, the problems existing in the clothing brand communication in the print advertisement design and the solution to these three aspects to introduce the related knowledge about the clothing brand in the print advertisement design in detail,