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《中国企业家》2016年第10期生活《企鹅下出一枚叫柠萌的蛋》柠萌影业作为一家互联网新型公司,凭着“高投入、高质量”换“高回报”的超级内容策略,在成立一年多便战绩斐然。然而,在一个拼创意的时代,何为高质量?仅仅是满足市场需要吗?市场又该如何衡量?仅仅是画面、剧情、投资回报率和收视率、满足对中产生活的意淫这些元素吗?电视剧艺术主要面对大众,但大众不代表平庸或无知,大众文化也并非静态的铁板一块,好作品应该成为促成其改变的主要推手。真正前瞻性的电视制作商不应被市场牵着走,而是应该引导市场走向。如果只是一味迎合流行的观众品位,最后只能流俗而雷同化,对于整个电视生态是有损
“Chinese Entrepreneurs” 2016 No. 10 Life “Penguin under the name of Meng Meng’s egg” Meng Meng film industry as an Internet new company, with “high input, high quality,” “high return ”Super content strategy, set up more than a year in the record. However, in a creative era, what is high quality? Just to meet the needs of the market? How should the market measure? Just screen, plot, return on investment and ratings, to meet the obscenity of these elements of living? TV drama art mainly faces the general public, but the general public does not mean mediocrity or ignorance, and popular culture is not a static iron piece. Good works should become the main promoter of the change. Real-looking TV producers should not be led by the market, but should guide the market. If only blindly cater to popular audience taste, the last only popular and assimilation, for the entire television ecology is detrimental