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今年,北京、上海、广东等地的“单独二胎”政策相继落地,这将直接致使国内新生儿数量出现大幅上涨。相关统计显示,政策全面放开后,2015~2019年,全国将有800万新生儿诞生,这一波婴儿潮将为童装市场带来巨大的商机,进一步刺激童装行业的发展。越来越多的品牌正在进入儿童用品行业。单是在童装领域,太平鸟、江南布衣、依恋、ZARA等服装品牌早已着手布局,安踏、特步、361度等体育运动品牌近两年也将童装作为新的利润增长点,做战略部署。
This year, the “separate second births” policies in places like Beijing, Shanghai and Guangdong have been landing one after another, which will directly cause the number of newborns in the country to rise sharply. Relevant statistics show that after the policy is fully liberalized, 8 to 10 million newborns will be born in China from 2015 to 2019. This wave of baby boomers will bring tremendous business opportunities to children’s wear market and further stimulate the development of the children’s wear industry. More and more brands are entering the children’s products industry. In the field of children’s wear alone, Wanda, Jiangnan commoner, attachment, ZARA and other apparel brands have already begun layout. Anta, Xtep and 361 degrees have also made children’s wear a new profit growth point in the past two years and made strategic plans.