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汽车行业属于规模经济显著的行业。今年下半年以来,国际经济环境急转直下,国内经济困难明显增加。在国际金融危机冲击下,实体经济增速大幅下滑。汽车作为典型的可选消费品主要受两个因素影响:消费者的购买能力及购买信心。本次国内外宏观经济对消费信心的影响将持续较长时间。如何在复杂多变的世界经济金融形势下脱颖而出,是当前每个汽车公司面临的问题。企业要遵循市场规律,灵活执行战略方针。通过产业优化,提高核心竞争力,在做大做强的同时,注意全球协同,最大限度地发挥集团资源优势。
The automotive industry is a significant economy of scale. Since the second half of this year, the international economic environment has plunged rapidly and the domestic economic difficulties have obviously increased. Under the impact of the global financial crisis, the growth of the real economy has dropped sharply. Automotive as a typical optional consumer goods is mainly affected by two factors: the purchasing power of consumers and buying confidence. The macroeconomic impact on consumer confidence at home and abroad will last a long time. How to stand out in the ever-changing and complicated world economic and financial situation is the current problem facing every automobile company. Enterprises must follow the laws of the market and implement the strategic guidelines flexibly. Through industrial optimization, improve core competitiveness, while making bigger and stronger, we should pay attention to global collaboration and maximize the Group’s resource advantages.