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衡量一项营销活动的效果如何,业界普遍以投资回报率ROI为标准。当以互联网为代表的新媒体和新产品不断涌现的时候,如何挖掘其商业价值、提高ROI,便是一个无可回避的问题。
To measure the effectiveness of a marketing campaign, the industry is generally based on the return on investment (ROI) standard. When new media and new products represented by the Internet continue to emerge, it is an unavoidable problem to tap its commercial value and raise the ROI.