论文部分内容阅读
大家知道,这些年中国人爱给自己的产品起洋名。电冰箱有左一个右一个的阿里斯顿,化妆品丝过来娜过去,服装品牌更有好些让人摸不着头脑的洋名! 其实,也有企业不用洋名,动脑筋取中国化名字的。因我们意识到学外国不是学个洋名就算数,打开市场也远不是仅靠一个响亮的洋名。前不久笔者去了一趟四川,听说成都一家汽车厂将英国奥斯汀—罗孚公司的轿车车身扣在一汽小解放底盘上,搞出一个“CAC”系列车。车出来了要取名儿,叫“罗
We all know that Chinese people love to give their products all the best in these years. Ariston left a right refrigerator, cosmetics silk over Na in the past, the clothing brand is even more puzzling foreigners! In fact, there are also companies that do not have foreign names, their brains take the names of China. Because we realized that learning a foreign country is not a foreign name to count, open the market is far from relying on a loud foreign name. Not long ago, I went to Sichuan, I heard a car factory in Chengdu, the United States Austin - Rover’s car body buckle in FAW small liberation chassis, come up with a “CAC” series of cars. Car came out to be named children, called "Luo