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产业集群内的企业成长离不开现代营销技术支持。每个企业成长的背景是不一样的,由此形成的产业集群也具有不同的特征,因而产业集群就具有了各自带有地域特色的营销模式。西部民族地区产业集群虽然在近几年有了长足的发展,但是在营销管理方面还存在着一定的问题。理论和实践表明,专业市场营销模式是西部民族地区产业集群发展的战略选择。
The growth of enterprises in the industrial cluster can not be separated from the modern marketing and technical support. The background of each business growth is not the same, the resulting industrial clusters also have different characteristics, so the industrial clusters have their own regional characteristics with the marketing model. Although industrial clusters in the western minority areas have made great strides in recent years, there are still some problems in marketing management. Theory and practice show that the professional marketing mode is the strategic choice for the development of industrial cluster in the western minority area.