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在互联网时代,一个全新的媒体营销时代,随着新平台的不断涌现悄然来临,企业营销模式也在逐渐跟上时代步伐,在这其中,大数据发挥着重要的作用。面对新的的受众市场,处于转型改革期的企业需要找准定位,精准市场,利用大数据,打造自身新的竞争优势。大数据平台有效整合了各种不同资源,能够使许多不同的商家和商品用不同形式,直观地展示在消费者面前。这种模式下能够大大降低沟通难度,使大数据时代价值更为透明化。大数据并不是单纯地数据集合和积累,对于企业而言,通过反映顾客“大数据”信息,能够更加准确地对潜在用户进行深入挖掘和需求的针对性投入。
In the age of the Internet, a brand-new era of media marketing, with the continuous emergence of new platforms, has come quietly, and corporate marketing models are gradually following the pace of the times. Among these, big data plays an important role. Faced with a new audience market, companies in the transitional period of reform need to pinpoint positioning, precision markets, and use big data to create their own new competitive advantages. The Big Data platform effectively integrates a variety of different resources, enabling many different businesses and commodities to be displayed in front of consumers visually in different forms. This model can greatly reduce the difficulty of communication, making the value of the era of big data more transparent. Big data is not simply a collection and accumulation of data. For enterprises, by reflecting the customer’s “big data” information, it is possible to more accurately mine potential users and target specific inputs.