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模因论(Memetics)是近年来语言学界兴起的一种新理论,用于解释社会文化领域的各种现象。语言模因与大脑,语言和文化有着密切联系。本文以外来语词汇发展为切入点,探讨了外来语模因的产生途径,复制与传播形式,及其在跨文化交际过程中的选择机制,即模因的内在特性与外部环境的影响。对语言模因理论在跨文化交际研究中的应用分析研究,不仅可以很好地解读语言进化和发展的机制而且能促进跨文化交际研究。
Memetics is a new theory emerging in the field of linguistics in recent years to explain various phenomena in the field of social culture. Language Memetics is closely related to the brain, language and culture. This article starts with the development of lexical lexicons, and explores the ways of foreign words memetics, the forms of reproduction and transmission, and their selection mechanism in intercultural communication, that is, the intrinsic characteristics of memetics and the influence of external environment. The analysis and application of linguistic memetics theory in intercultural communication can not only interpret the mechanism of linguistic evolution and development well, but also promote intercultural communication.