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地铁图书馆作为公共图书馆延伸服务的新方式,为阅读推广活动的开展提供了新的平台。借助拉斯韦尔“5W”传播模型,对“M地铁·图书馆”阅读推广要素进行了分析,在借鉴其实践经验的同时提出地铁图书馆阅读推广服务创新发展新路径:提升阅读推广主体、丰富阅读推广内容、拓展阅读推广渠道、关注阅读推广对象、实施阅读推广评价。
As a new way to extend the service of public libraries, the subway library has provided a new platform for reading promotion activities. With the help of Lasswell “5W ” model, this paper analyzes the elements of reading promotion of “M Subway Library” and draws lessons from its practical experience and puts forward a new path of innovation development of subway library reading promotion service: promotion Read the promotion of the main body, enrich the reading promotion content, expand reading promotion channels, focus on reading the promotion of the object, the implementation of reading promotion evaluation.