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经过30多年的发展,高校出版社成为我国出版界的一支生力军。在出版业大改革的今天,高校出版社的发展环境发生了根本性的改变,面临着机遇与挑战。本文采用SWOT分析法对高校出版社的发展环境做了系统分析。目的是明确高校出版社所具有的优势和劣势,机会和威胁,以利于制定适合高校出版社发展的经营战略。
After more than 30 years of development, university publishing houses have become a new force in the publishing industry in our country. In the publishing industry reform, the development environment of university press has undergone fundamental changes, facing the opportunities and challenges. This article uses SWOT analysis to make a systematic analysis of the development environment of university press. The purpose is to clarify the strengths and weaknesses, opportunities and threats possessed by university publishing houses in order to facilitate the formulation of business strategies that are suitable for the development of university publishing houses.