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微信在高校学生中的普及率极高,因此高校在微信公众平台的宣传必然产生传统方式不可替代的效果和影响。本文通过分析南开大学官方微信的宣传方式和内容与学生们所希望看到的内容的差异并提出改进方法,同时探讨官方微信在招生之际对于准大学生们的影响程度来研究如何使得南开大学文学院的官方微信平台有着更大的影响力,对南开大学文学院形象的宣传产生更大的积极影响。这也对南开大学文学院的招生工作有着长远意义。
The popularity of WeChat in college students is extremely high, so the publicity of colleges and universities in WeChat public platform will inevitably have the irreplaceable effect and influence of traditional methods. This article analyzes the difference between the publicity methods and content of the official WeChat of Nankai University and the content that the students want to see and puts forward the improvement methods. At the same time, it discusses the influence of the official WeChat on the prospective college students when enrollment to make Nankai University College WeChat official channel has a greater influence on the image of Nankai University’s publicity to have a greater positive impact. This also has a long-term significance to the enrollment of Nankai University’s College of Arts.