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许多企业为了使自己的企业或产品在竞争中立于不败之地,纷纷制订名牌战略,以名牌拓市场,以名牌获效益,一场声势浩大的名牌战略工程在全国兴起。然而,纵观企业名牌战略举措,仍有许多不尽人意之处。其中之一就是脱离民风、民情、民力,走进了名牌战略的误区。一些企业创造
In order to make their own companies or products invincible in competition, many companies have established brand strategy, brand names to expand the market, to get the benefits of brand names, a large-scale brand-name strategic projects rise in the country. However, looking at corporate brand strategy initiatives, there are still many unsatisfactory areas. One of them is to break away from the folk customs, public sentiments, and the people’s power and enter the misunderstanding of the brand strategy. Some companies create