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一、引言城市形象宣传语是用于打造城市品牌和宣传城市形象的一种标语、口号,它向外界简明而集中地展现了一座城市的历史底蕴、人文精髓、经济特色等等。好的城市形象宣传语可以彰显一座城市的个性和独特魅力,表述这座城市丰厚的文化内涵,有效提高这座城市的知名度和美誉度。
I. INTRODUCTION Urban image propaganda language is a kind of slogan and slogan which is used to build the city brand and publicize the image of the city. It concisely and centrally shows the historical background, humanistic essence and economic characteristics of a city to the outside world. Good city image propaganda language can highlight a city’s personality and unique charm, express the city’s rich cultural connotation, effectively enhance the city’s visibility and reputation.