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畅销书,于出版社而言,是出版社的名片,既可以打造出版社的品牌,又可以树立出版社在渠道上的影响力;对编辑来说,是每个把图书出版作为事业而勤恳耕耘的编辑的梦想,同样可以为编辑带来品牌效应。《狼图腾》——典型的畅销书代表。2004年4月出版,该书在中国出版后,被译为30种语言,在全球110个国家和地区发行。截至2014年4月,在中国大陆再版150多次,正版发行近500万册,连有据可查的盗版都达到1 600万册。《狼图腾》占据中国虚构类畅销书榜前30名长达十年之久。2010年被翻译成蒙
In the case of a publishing house, a bestseller is a business card of a publishing house, which can both create a brand for a publishing house and establish the influence of publishers in the channel. For editors, it is hard for each editor to publish a book as a career The hard work editor’s dream can also bring a brand effect to editors. “Wolf Totem” - a typical bestseller representative. Published in April 2004, the book was published in China and translated into 30 languages and distributed in 110 countries and regions around the world. As of April 2014, there were more than 150 reprints in mainland China and nearly 5 million genuine ones, even with documented piracy reaching 16 million. “Wolf Totem” occupy the top 30 best-selling Chinese fiction list for 10 years. 2010 was translated into Mongolia