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如果说创意是公关和广告的灵魂,那么文案就是这个灵魂的载体。文案质量的好坏,甚至会关涉到整个活动的成败。其实好的文案也是有技巧的。
If creativity is the soul of PR and advertising, then copywriting is the carrier of this soul. The quality of copywriting, or even related to the success of the entire event. In fact, good copywriting is also skillful.