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我国房地产业发展过程中需要制定合理的营销战略,才能有效控制房地产经营成本,从根本上达到降低成本、促进行业健康稳定发展的根本目的。我国房价过快上涨,一方面是由于供需过热造成的,另一方面也是由于房地产开发经营过程中没有制定合理的营销战略,导致商品房成本上升,近而导致房价上涨的现象产生。2008年的金融危机对我国房地产业发展产生了很大的影响,很多中小房地产企业都因为受
China’s real estate development process needs to develop a reasonable marketing strategy in order to effectively control the operating costs of real estate, fundamentally reduce costs and promote the healthy and stable development of the industry’s fundamental purpose. China’s housing prices rose too fast, on the one hand due to overheating caused by supply and demand, on the other hand is also due to the real estate development and management process did not develop a reasonable marketing strategy, leading to rising costs of commercial housing, which in turn led to the phenomenon of rising house prices. The financial crisis in 2008 had a great impact on the development of China’s real estate industry. Many small and medium-sized real estate enterprises