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绘本在我国起步较晚,港台地区从上世纪六七十年代开始绘本阅读,直到2000年后,台湾的绘本作家几米在内地出版绘本并热销,内地绘本市场才开始发展。目前国内市场上原创绘本的数量远不如引进数量,且在原创绘本中,优质的、有传统文化特色的绘本不多,绘本故事题材种类也较少。为了解决这一现状,本人尝试将传统文化及审美元素与现代年轻人的价值观和审美相结合,以原创作品:《狼少年》绘本故事为例,研究针对现代年轻人审美趋向及阅读习惯的电子绘本。希望能改善中国成人绘本市场较低迷的现状。
Picture book started relatively late in our country. Hong Kong and Taiwan began to read the picture books in the 1960s and 1970s. Until 2000, Taiwan’s picture book writers published pictures and sold them in the Mainland for a few meters. The market for picture books in the Mainland started to develop. At present, the number of original picture books in the domestic market is far less than that of imported picture books. In the original picture books, there are not many picture books of high quality and traditional culture, and there are also fewer topics in the picture books. In order to solve this situation, I try to combine the traditional culture and aesthetic elements with the values and aesthetics of modern young people. Taking the original work “Wolf Boy” as an example, this paper studies the aesthetic tendency and reading habits of modern young people Picture book. Hoping to improve the downturn in the Chinese adult picture book market.