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营销者说我们通过从纯粹的产品营销向价值营销的转变,2013年,我们上线的健康管理服务系统营养“家”俱乐部,可为消费者提供远程营养健康咨询,在线评估疾病风险和营养状况,并制定个性化营养改善计划及健康指导等。汤臣倍健现已是中国膳食营养补充剂领导品牌之一,拥有着行业领先的传统销售网络。在未来,如何在互动当中带给消费者超出预期的价值?这是我们目前乃至未来继续保持领先优势的关键之一。我们通过从纯粹的产品营销向价值营销的转变,促使“服务力”迅速发展成为汤臣倍健下一个差异化的核心竞争力。2013年,我们已经开始着手于整个服务力的建设。如我们上线的健康管理服务系统营养“家”俱乐部,可为消费者提供远程营养健康咨询,在线评估疾病风险和营养状况,并制定个性化营养改善计划及健康指导等。在此
Marketers said that through our shift from purely product marketing to value marketing, in 2013 our online Health Management Services nutrition “home ” club provides consumers with remote nutrition health advice, online assessment of disease risk and nutrition Status, and develop personalized nutrition improvement plan and health guidance. Tomson Times Health is now one of China’s leading brands of dietary supplements, with the industry’s leading traditional sales network. In the future, how to bring consumers more than expected value in their interactions? This is one of the keys to our continued leadership position now and in the future. Through the shift from purely product marketing to value marketing, we have been able to prompt the rapid development of “Service Force ” into a differentiated core competitiveness of Tomson Sports. In 2013, we have already started to build the entire service force. For example, our online Health Management Services Nutrition “Home ” Club provides consumers with remote nutritional health advice, online assessment of disease risk and nutritional status, and personalized nutrition improvement programs and health guides. here