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明代不同题材的通俗小说往往有相对固定的读者群。受年龄、性别、经济、社会地位、趣味及教育程度等因素的影响,小说的题材与读者接受之间关系密切。女性读者对小说的阅读偏重在情感甚至艳情上,如闺阁女子之于才子佳人小说、市井女子之于短篇话本。女性读者群的形成,刺激了市井文士的创作才思和民间出版界的经销热情。而艳情小说因与启蒙思潮在某种程度上不谋而合,使自然生理的性爱日益取得社会性的意义和内容,受到市民与士人的青睐。
Popular novels of different themes often have a relatively fixed readership in the Ming Dynasty. Influenced by such factors as age, sex, economy, social status, taste and educational level, the theme of the novel is closely related to readers’ acceptance. Female readers focus on the reading of the novel in emotion or even erotic, such as Boudoir woman in the genius of beauty novels, marketplace woman in short stories. The formation of female readership has stimulated the creative talents of civic literators and the enthusiasm for distribution in the private publishing industry. Erotic novels, due to their ignorance of enlightenment coincide to some extent, make the nature and the love of nature more and more social significance and content, and are favored by citizens and scholars.