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本文从提升旅行社门市在旅游线路产品推广过程中如何积极、完整地与旅游者(潜在旅游者)进行深度沟通,提出通过构建产品形象系统、碎片化信息的全面化传播、第三方旅游咨询顾问的友好介入及“跨界”思维的交融创新的旅行社门市可视化营销途径。以期提高旅游者(潜在旅游者)对旅游产品可视化的实际感知进而促成其购买,最终实现旅社行门市效用的最大化。
This article from the promotion of travel agencies in the tourism route in the product promotion process how to actively and completely communicate with tourists (potential tourists) in-depth communication, proposed by building a product image system, the fragmentation of the full dissemination of information, third-party travel consultants Friendly intervention and “cross-border ” thinking of the integration of innovative marketing channels of travel agents in the store. With a view to enhancing the actual perception of tourists (potential tourists) on the visualization of tourism products and thereby facilitating their purchase, ultimately maximizing the utility of the travel agencies.