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近几年来,随着新媒体对传统媒体的冲击加剧,各种限令不断出台,城市电视台的广告经营与市场拓展更是雪上加霜。在此局面下,各地城市台不得不主动求变,试图尽快适应当前的新形势,并在此形势下探索出一条新的生存、发展之路。实际上,在这股求新、求变的改革洪流到来之前,芜湖电视台就未雨绸缪、积极应对。自08年起,芜湖广电就在广泛听取行业专家建议,借鉴吸收兄弟台经营模式的基础上,不断加快、加大对本地行业市场开发的速度和力度,紧紧围绕“城市台贴近市场终端”的这一优势,逐步从传统的“卖广告、卖时间”经营模式,
In recent years, with the intensification of the impact of new media on traditional media and the continuous issuance of various restriction orders, it is even worse for the commercial operation and market expansion of urban television stations. Under this situation, urban areas around the city have to take the initiative to seek change, trying to adapt to the current new situation as soon as possible, and in this situation to explore a new way of survival and development. In fact, before this torrent of reform and change, Wuhu Television Station took precautions and responded proactively. Since 2008, Wuhu Radio and Television has been widely listening to industry experts, drawing on the basis of absorbing the business model of Brother Taiwan, accelerating and speeding up the development of local industry market speed and intensity, closely around the “This advantage, and gradually from the traditional” sell advertising, sell time "business model,