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随着社会的发展、科技的进步,平面设计成为了人与人、国与国之间交流和沟通的重要桥梁。在激烈的市场竞争中,越来越多的人把提高设计水平作为提升竞争力的一种手段,无论是传统的媒介,还是新兴的媒体都开始注重形象设计的整体化统一,它是发展市场经济不可缺少的重要力量。回顾平面设计的发展历程,我们可以看到,平面设计经历了从初识到重视、感性到理性、商业模式到发掘文化内涵的过程。
With the development of society and the progress of science and technology, graphic design has become an important bridge for communication and communication among people, countries. In the fierce market competition, more and more people regard improving the design level as a means to enhance their competitiveness. Both traditional media and emerging media are beginning to pay attention to the integral unity of image design. It is to develop the market An indispensable economic power. Recalling the development of graphic design, we can see that graphic design has gone through from the initial recognition, sensitivity to rational, business model to explore the cultural connotation of the process.