高职高专《服务营销》课程教学改革的探讨

• 作 者: 杨家璇
• 机 构: 广州工商职业技术学院,
• 出 处: 新课程研究(中旬刊)
• 发表日期: 2009年05期
• 关键词: 服务营销 教学改革 营销课程 高职高专 案例教学模式 市场营销专业 营销教学 课程设置 教学模式 实训环节

本文针对高职高专服务营销课程教学过程中出现的案例教学模式未能贯彻、师生间沟通甚少、教材建设滞后、实践环节薄弱及师资缺乏等问题进行分析,提出了调整课程设置、加强师生间交流、合理编写课程教材、重视实训环节、师资建设等建议,期望在高职高专《服务营销》课程教学改革实践中发挥一定作用。

This article analyzes the problems of the case teaching mode, the poor communication between teachers and students, the laggard teaching material construction, the weak practice and the lack of teachers in the process of teaching service marketing in higher vocational colleges. The exchange between teachers and students, the rational preparation of course materials, emphasis on training links, construction of teachers and other recommendations, expectations in the “service marketing” teaching reform practice in vocational colleges play a role.