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虽然业内对2012年度国美电器的亏损早有预期,但是还是没有想到会亏损如此厉害。要知道,2011年国美电器可是盈利18亿元。对于国美电器巨亏的原因,国美电器首席财务官方巍对媒体表示,电商业务亏损率约有15%~20%,总额将近7亿元,其中归入上市公司的亏损达5亿元。言下之意,国美电器旗下的电商业务在拖累。接近国美的一位人士称,国美战略上没有问题,只是战术上出现了问题:“开店关店都很正常,只是如何开店,如何关店出了问题;大力发展电子商务也没问题,只是如何发展电商出了问题。”
Although the loss of the industry for the 2012 annual Gome had long been expected, but still did not expect a loss so powerful. You know, 2011 Gome, but 1.8 billion profit. For Gome’s huge loss reasons, Gome CFO Fang Wei told the media that the loss rate of e-commerce business about 15% to 20%, the total amount of nearly 700 million yuan, of which included in the loss of listed companies amounted to 500 million yuan. The implication is that Gome’s e-commerce business is dragging down. A person close to the GOME said that there is no problem in the strategic direction of the United States, but there are problems in tactics: “Opening and closing shops are all normal, just how to open a shop and how to close a shop; there is no problem in vigorously developing e-commerce, How to develop electricity supplier has a problem. ”