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微博给企业一个自主展示的平台,利用好,对企业而言,是一个很好的营销手段,但河南企业利用它的并不多,即使利用也多无创意。Q:现阶段微博营销的优势体现在哪些方面?H:社交新媒体与技术变革正迸发出强劲发展势头,更引领人们步入自媒体时代。而现实中,权威媒体也不一定等同于可信赖媒体,大家开始存疑并发问,传统媒体在与新媒体的交锋中日渐式微,两者慢慢向互惠共生的方向迈进。
Microblogging to a self-display platform for enterprises to make good use of, for enterprises, is a good marketing tool, but not many companies to use it in Henan, even if the use of more creative. Q: What are some of the advantages of Weibo marketing at this stage? H: Social media and technology change are making strong strides and leading people into the media age. In reality, authoritative media are not necessarily equated with trustworthy media. Everyone starts to question and ask questions. Traditional media are declining in confrontation with new media. Both of them are slowly moving toward a mutually beneficial symbiosis.