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随着生活水平的日益提高,人们对生活环境的要求也不断提升。从满足基本居住需求到体现住户的个人品位,都使得更加丰富而极具个性化的家装需求日益旺盛,消费者对家装的要求已不仅仅是整洁美观,家装效果也不再千篇一律。个性化和品质化已成为人们追求的目标,用户需求正由大众化向小众化转变。《2016-2020年中国家装行业商业模式研究报告》显示,近年来,随着移动互联网以及“互联网+”的兴起,与老百姓日常生活关系密切的家装市场面临诸多挑战,市场更具
With the increasing standard of living, people’s living environment requirements are also rising. From meeting the basic living needs to reflecting the personal taste of the tenants, the demand for home improvement is enriched and enriched. Consumers’ demands for home improvement are no longer just clean and beautiful, but also the effect of home improvement is no longer monotonous. Personalization and quality of the people has become the pursuit of the goal, the user needs are changing from popular to small-scale. “2016-2020 Chinese home improvement industry business model research report” shows that in recent years, with the rise of the mobile Internet and “Internet + ”, home improvement market close to the daily life of ordinary people faces many challenges, the market more