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ISBN:978-7-5352-8503-4出版时间:2016年5月出版社:湖北科学技术出版社一半是海水,一半是火焰。没有一个行业像零售业这样利如纸薄却又高度竞争,我国零售业正在经历着前所未有的腥风血雨。2018年,中国将成为世界上最大的零售市场,中国智能手机用户将首次超过7亿。竞争无处不在,不分线上线下。购物是感官之旅,是体验之旅,不管是传统零售商还是网络零售商,都应该打破线上线下的藩篱,跨越购物的传统边界,采用更适合时代与自身的发展模式。本书解读
ISBN: 978-7-5352-8503-4 Published: May 2016 Press: Hubei Science and Technology Press Half is the sea water, half is the flame. No industry is as profitable as the retail industry but it is highly competitive. Our retail industry is experiencing an unprecedented reign of terror. In 2018, China will become the largest retail market in the world with more than 700 million smartphone users in China for the first time. Competition is everywhere, regardless of online and offline. Shopping is a sensory journey, a journey of experience. Whether it is a traditional retailer or an online retailer, you should break the barriers of online and offline, cross the traditional boundaries of shopping, and adopt a more suitable development mode of the times and ourselves. This book is read