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随着三网融合及其所表征的传媒产业与电信产业融合的推进,报业集团面临着制度和技术环境变化的挑战。一方面,数字化环境为传媒企业的横向兼并、纵向扩张创造了技术条件,模糊了产业边界,逐步改变着传统报业集团原有的业务板块、经营模式和产业链条。另一方面,网络运营商凭借其垄断地位和资本优势,在数字传媒产业链的上下游强势扩张,激
With the advent of triple play and the characterization of the convergence of the media and telecom industries, the newspaper group is faced with the challenges of changing systems and technological environments. On the one hand, the digitized environment is the horizontal merger of media enterprises and the vertical expansion has created technical conditions, blurred the industrial boundaries and gradually changed the original business segments, business models and industrial chains of traditional newspaper groups. On the other hand, network operators, by virtue of their monopoly position and capital advantage, have enjoyed a strong expansion both upstream and downstream of the digital media industry chain