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古代军事家孙武所著的《孙子兵法》中,有关于利而诱之和饵兵之计的论述。其意为:因敌方贪图利益,我们就要用利诱敌上钩;另一方面对来自敌方以利为饵的诱惑要善于分辨,不要理睬,切莫贪求小利,以免上当受骗。在战术运用上,一方要利而诱之,另一方饵兵勿食;一方是诱而必胜,另一方是食而必败。因此,二者是辩证统一的关系。随着我国改革开放的深入,市场经济日益完善,展现在人们眼前的是市场竞争的激烈和无情,致使市场竞争酷似战场斗争的氛围,即世人所称的商战。这是一场
In Sun Tzu’s Art of War, written by Sun Wu, an ancient military strategist, there are statements about the benefits and incentives and the bait. The implication is: Because the enemy is coveting interests, we must use the advantage to lure the enemy to the hook; on the other hand, we must discriminate against the temptation of the enemy to profit from bait, and ignore it. We must not be fooled by small profits so as not to be deceived. In the use of tactics, one party must induce and lure them, and the other party must not eat food; one party must be induced to win, and the other party must eat to be defeated. Therefore, the two are dialectical and unified relations. With the deepening of China’s reform and opening up, the market economy has been increasingly perfected. What is before us is the fierce and merciless competition in the market, which has caused the market competition to resemble the atmosphere of the battlefield, the world’s so-called business warfare. This is a