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中华文化海外传播近些年已经成为研究热点。目前学界已经取得了不少研究成果,集中体现在文化传播的内容、渠道、策略以及传播受阻的原因分析等方面。除了对具体的文化项目传播的研究更加深入外,研究者也普遍意识到价值观在文化传播中的重要性。当然目前的研究还存在一些不足之处,比如缺乏相关理论研究和量化的研究方法等。此外,研究者的视角还有待深入,比如中华传统文化与当今中国乃至世界结合的具体方法、中华文化本土化的研究、外籍人士在中华文化传播上所发挥的作用以及中华文化传播效果的研究等方面还有待探索。
Overseas Chinese culture has become a research hotspot in recent years. At present, the academic circle has made a lot of research achievements, which are mainly reflected in the content, channels, strategies of cultural communication and the analysis of the reasons for the obstruction of communication. In addition to deepening research on the spread of specific cultural projects, researchers are also generally aware of the importance of values in cultural transmission. Of course, there are still some shortcomings in current research, such as the lack of relevant theoretical research and quantitative research methods. In addition, the researchers’ perspective still needs to be further explored, such as the specific methods of combining Chinese traditional culture with the current China and even the world, the localization of Chinese culture, the role played by foreigners in the dissemination of Chinese culture, and the study of the effect of Chinese cultural communication Aspects to be explored.