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本期封面文章即将完成的时候,越来越多国家的政客(首先是日本政客)都在发出要求人民币升值的鼓噪。与此同时,也有严肃学者预测,随着市场供求的变化,未来几年内人民币的汇率也的确难免有所调整,与美元的汇率调整幅度甚至可能上浮20%到30%。假如这是真的,那么在不久的将来,或许不少中国企业领导人将发现自己习惯采用的营销办法和点子——比如拼广告、拼价格可能已不再灵验,因为我们将不再拥有世界上最经济的人力资源,所以我们最大的优势——低成本也会渐渐不再。到那时营销还怎么搞?这是每个中国企业领导人在未来两三年里都会面临的挑战。可以肯定地说,那将不是由我们来重写市场的规则,而是由更加激烈竞争的市场逼迫我们来改变经营方
As the cover page of this issue is about to be completed, more and more politicians in the country (above all, Japanese politicians) are all voicing their call for a revaluation of the renminbi. At the same time, some serious scholars also predicted that as the market supply and demand changes, the Renminbi exchange rate will inevitably be adjusted inevitably in the next few years, and the exchange rate adjustment with the U.S. dollar may even go up by 20% to 30%. If this is true, then in the near future, maybe many Chinese business leaders will find that they are accustomed to using the marketing methods and ideas - such as advertising, fight the price may no longer be smart, because we will no longer have the world On the most economical human resources, so our biggest advantage - low-cost will gradually disappear. What to do with marketing at that time? This is the challenge each Chinese business leader will face in the next two to three years. It is safe to say that instead of rewriting the rules of the market by us, it would be forcing us to change operators by more intensely competitive markets