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战略跨界:从要市场到做需求众所周知,今天的消费趋势和发展潮流随着环境的变化,生活条件的变化,消费理念的变化,已经变得日新月异,如果企业还是拘于传统思维,其发展必将进入市场窄门。实际上,跨界创新正好满足了这样千变万化的消费需求,并顺势将产品创新带入发展宽门。企业要想跨界创新,首先就要在战略思维上打破地域文化、消费观念等条条框框和界限,从而完成创新。事实上,无论是4P还是4C理论,都可以实现跨界,其关键就是从市场需求角度出发,从跨界角度进行无边界整合与创新。
Strategic cross-border: From market to demand As we all know, today’s consumer trends and trends With the changes in the environment, changes in living conditions, changes in consumer attitudes have changed with each passing day, if the business or traditional thinking, its development Will enter the market narrow door. In fact, cross-border innovation just meets such an ever-changing consumer demand and takes product innovation to its doorstep. In order to innovate across industries, enterprises must first break the barriers and boundaries of their regional culture and consumer attitudes in strategic thinking so as to complete innovation. In fact, both the 4P and the 4C theories can achieve cross-boundary. The key point is to proceed from the perspective of market demand and carry out borderless integration and innovation from a cross-boundary perspective.